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Letter "L" » Lance Helgeson Quotes
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«Arts programs have become a lot more savvy about packaging their opportunities. They've taken a cue from sports and that's been the driver.»
Author: Lance Helgeson
«As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.»
Author: Lance Helgeson
«Five years ago, [these companies] wouldn't have been sponsoring events. Today, they are doing quite a bit and they really have to because of the competitive nature of what they are doing.»
Author: Lance Helgeson
«Historically, they've gone after donations kind of hat in hand and they've realized that they've got to compete with these people.»
Author: Lance Helgeson
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