1. Starbucks has expressed their strategic intent by expressing to be the best coffee retailer in the world. Starbucks has shown this through their proprietary roasting technology, their commitment to training and self-expression, and is now leveraging their market power, resources, and capabilities to achieve returns higher than their competition. Starbucks has expressed their strategic mission to offer more than an exceptional cup of coffee, but a memorable experience as well, and to work towards the …showed first 75 words of 1067 total…

…showed last 75 words of 1067 total…centralized control without exposing the firm to the risks associated with significant capital investments. The disadvantages to using a cooperative strategy at the corporate level are growing for the sake of growth and not for the long-term goals of the firm. Another risk associated with cooperative strategies are: growth based upon intricate set of relationships between top-level management, which secures positions for top managers, but does coexist with the objectives of the firm. ------------------------------------------------------------------------ **Bibliography**