HOW IT ALL STARTED Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand. In 1972 all Houston service is transferred to Houston's Hobby Airport form Houston Intercontinental, that is make more convenient for people to fly. During the first year of operations the customers were the …showed first 75 words of 1494 total…

…showed last 75 words of 1494 total…purchase a ticket in an advance of three weeks at lower price comparing to purchasing ticket within three or four days of flight. So here we see that these examples clearly show us that Southwest Airlines employ both flexible - price strategy and low - price strategy, even though pricing strategies change over time. In order to offer low prices and earn healthy profits, Southwest Airlines works especially hard to control its costs ------------------------------------------------------------------------ **Bibliography**