Living Like Your "Friends" Instead of emulating folks with a similar income, people are taking their consumption cues from television characters (how do those under-employed women on "Friends" afford that great apartment?) relatives, friends and co-workers whose income often far exceeds their own. In a culture that seems to worship wealth and celebrity, this can get expensive. The bottom line, according to Schor, is that "who you choose as a reference group affects how you …showed first 75 words of 1206 total…

…showed last 75 words of 1206 total…