Corporate Strategy "Sources of competitive advantage rarely yield added value that can be sustained over time." The following essay is going to attempt to assess the above proposition and try to find if it is possible to add value continually over a period of time. I will first discuss what competitive advantage is and what it means to a firm. Then I will explain the sources of competitive advantage and how the distinctive capabilities of …showed first 75 words of 2177 total…

…showed last 75 words of 2177 total…time which further strengthen the competitive advantage a firm has in the market. Word Count: 1450 words Bibliography Combined Bibliography for essay an related case study. Firm Resources & Sustained Competitive Advantage, 1991 J. Barney Foundations Of Corporate Success, 1995 J. Kay Modern Competitive Analysis, 1994 S.M. Oster Competitive Advantage, 1985 Micheal Porter Other sources: Exploring Corporate Strategy, 1989 G. Johnson & K. Scholes IBM website on the Internet, http:/www.ibm.com Newspaper articles and CD ROM Combined Word Count: 2500 words