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…showed last 75 words of 429 total…offset by the reduction in margin. The current market opportunities are the household painters in the DFW area and the professional painters in the non-DFW areas, with the threats being the national distributors/stores catering to those same markets. As a result, maintaining the status quo is not an option. Instead, a combination of increased advertising and pressure sales, while maintaining premium pricing, should be implemented to capture the additional buyers in these markets.