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…showed last 75 words of 1981 total…Marketing databases became more widespread and have provided the most significant impetus to industry growth. Indeed, today's direct marketers see the database as a vital element in their communications strategies. While the move from manual files to computer files will greatly increased the amount of information which could be stored on customers, and facilitated easier access to data. Databases can be compiled in-house or, alternatively, they may be purchased from any number of database suppliers.