"Traditional Ethical Issues Facing Marketing Researchers" was a surprise. First, I was surprised that there were so many ethical issues to take into consideration and then I was surprised by the complexity of some of the scenarios. For example, scenario 5 when the clients product management team wants to omit damaging research from the formal report in order to avoid negative product image. The research company wants to meet the needs of its client but "doctoring" …showed first 75 words of 676 total…

…showed last 75 words of 676 total…that set guidelines of code of ethical for researchers were identified. Like anything, I figured that marketing research has it share of deception; however, I would have never guessed that deception was a common practice of organizations. In addition, every time I log-on or receive a telemarketer call, I will wander who violated my privacy, selling my information. The article afforded me some valuable knowledge of research marketing, especially the responsibilities of researchers and clients.