A strategic plan of an organization's mission and future direction, near-term and long-term performance targets, and strategy. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong. (Profiles of the Future, 1962) Strategic planning is a combination of rational, scientific examinations and educated, instinctive best guesses. The process entails: examining the organization's critical issues and determining how the …showed first 75 words of 634 total…

…showed last 75 words of 634 total…of external threats 6. Improve communications with your audiences, both internally and externally 7. Establish ongoing internal, market and competitive information-gathering procedures 8. Identify ways to accelerate and manage growth 9. Establishing specific, measurable objectives and time lines allows to continually track-and adjust if necessary-both marketing messages and the method of their delivery. This creates appropriate expectations, accountability, and an effective means of measuring progress towards goals. References: Strategic Management, Concepts and Cases 12th edition by Thompson and Strickland