The creation of Star Alliance is rooted in the deregulation of the Airline industry. Prior to that time most operators were viewed as inefficient carriers needing government support. Finally, governments had enough and decided to allow competitive forces eliminate inefficiencies from companies by deregulating the industry. One-way was to let new entrants into the marketplace and allow operating costs and prices to fluctuate depending on free market competition. Deregulation ushered in alliances between many domestic …showed first 75 words of 2433 total…

…showed last 75 words of 2433 total…a regional. Air Transport World, 41, 5, Retrieved on October 28, 2004 from ABI/INFORM Global Mecham, M., & Neelam, M., (2004, June 14). Coloring the map; star alliance strengthens south American, African connections, but sees some empty spots. Aviation Week & Space Technology, 160, 24. Retrieved on October 28, 2004 from ABI/INFORM Global Porter, M. E. (2001, March). Strategy and the Internet. Harvard Business Review. Vol. 79 <Tab/>Issue 3, p. 62. Travel Agencies. Encyclopedia of American Industries. Online Edition. Gale, 2004.