PRODUCT INNOVATION IN THE INTERWAR PERIOD There were a few new products included on the mass market in the 1920s. The automobile was one of those products. The Ford assembly line premiered in 1913. Consumers started buying automobiles in masses during the early 1920s. By 1929 one out of five Americans owned a car. In the mid 1920s saturation to be a problem. GM introduced new styles in an attempt to make consumers want to trade in …showed first 75 words of 960 total…

…showed last 75 words of 960 total…also reduced the amount of investment necessary to adapt to the new technology, in the 1920s. With market saturation in old industries, and little new product development, there was thus less scope for investment to compensate for flagging consumption expenditure and create jobs. In the 1930s, output per worker-hour in manufacturing rose again by 25 %. Total employment was reduced about 3 million. Many people began to voice about measures to limit the pace of mechanization. ------------------------------------------------------------------------ **Bibliography**