The role of a successful Public Relations professional is to communicate the goals of the organization to its publics effectively. Riordan's public relations staff is committed to positioning itself as a leader in embracing diversity in the workplace through building media relations and generating publicity for the organization. The staff has worked together to compile objectives for the public relations campaign, identified the organization's publics, written a media release, developed a tactical plan and evaluated …showed first 75 words of 1920 total…

…showed last 75 words of 1920 total…opportunity for achievement and growth. Riordan is committed to diversity and the success that diversity can bring to the company. Diversity creates an environment of safety and trust. Diversity also creates an innovative environment in which employees' can grow, learn, and thrive. It is Riordan's hope that with the amalgamation of the public relations staff, and the follow through of media relations, publicity-generating strategies will continue to catapult Riordan to the top of the market.