1.What criteria did Cadbury Ireland use in developing TimeOut? Cadbury's Ireland in determining criteria for developing TimeOut, looked at it's strengths and competencies which it felt it had expertise or could gain competitive advantage in. It identified three technologies, which would fall into this category. I.Extrusion 2.Flake chocolate manufacture 3.Wafer making and baking Cadbury's Ireland combined these three area's of excellence (i.e. core competencies) to develop a product to fill the bridge-brand position, …showed first 75 words of 1826 total…

…showed last 75 words of 1826 total…very common in Ireland, somewhat due to the destruction of family mealtimes and less time being devoted to meals, and also indicates a slow but steady change in cultural habits concern! ing eating. Even though this is partly what accounts for the increase in the snack market in other European countries, they have not reached the same extent to which Ireland in this grazing phenomenon (habit of snack eating and destruction of meals). ------------------------------------------------------------------------ **Bibliography**