"The industry has evolved into a broken state that's holding us all down. There's stuff that's just plain broken. There's stuff that has evolved into brokenness. And there's stuff that's just our fault," says Blackley. He started off his assessment of the broken state of the business by discussing faults in the design process. "The number one problem we have with design is that we don't know who we are designing for. Are we designing …showed first 75 words of 817 total…

…showed last 75 words of 817 total…have global social influence: GTA3, The Sims, or Tomb Raider. But we need to change. We need to realize great games require bold design ideas, and a safe place to iterate on them until they become powerful," he says. For the business to truly be on par with music, television, and movies, it needs to address its problems. It was great hearing Blackley bring them to people's attention in his inimitably loud and proud fashion.