The marketing of an accounting firm involves many stipulations that engross ethics, trust, competition and discrimination. When examining the effect of open marketing of accounting it is important to view it from three perspectives: the client's, the firm's, and a society's. Additionally, two key areas that are affected by marketing must be addressed, these are concerning competition and ethical implications. The main focus is to show that marketing accounting firms is necessary, but in order …showed first 75 words of 1884 total…

…showed last 75 words of 1884 total…business. Market pressures also are forcing creating situations where ethical issues such as independence and integrity are questioned making it imperative that the American Institute of Certified Public Accountants (AICPA) create guidelines from which the evolving profession must base itself. In the age of deregulation accounting jumped on the boat, now it is becoming increasingly fashionable to re-regulate, accounting, as a profession must not miss that boat, lest they drown in the result: government intervention.