As we enter an age where change is forever accelerating, adjustment has become apart of our daily life. Change is constantly happening, and if we as an individual cannot keep up with the pace of change, we are left in the dust. As a marketing firm, how well we adapt to change could very well determine whether the firm succeeds or fails. A business firm creates their own unique marketing mix, which is directed specifically …showed first 75 words of 440 total…

…showed last 75 words of 440 total…firm. A firm must keep an eye out for technology as competition in the market place or look for technology to use as an advantage. Firm that use the best technologies are most often the most productive, thus, being the most successful. As we can see, there are many different factors that effect the environment and it is how a firm adapts to these changes, which will ultimately decide if they survive, fail, or thrive.