1. Introduction Deli-Food Services (DFS) is created in 2000 to provide gourmet food catering to corporate and private functions. As more companies and hotels have jump onto the bandwagon, the company is facing a new product dilemma (Kotler P. et al. 2004, p 443). There is a need to create a new product. This new product should take advantage of the company's strength and experience so as to ensure success. The recent Australian Workplace Industrial Relations Survey 1995 shows that …showed first 75 words of 6023 total…

…showed last 75 words of 6023 total…W., El-Ansary, A.I. (2001) Marketing Channels, Prentice Hall, New Jersey. 5.<Tab/>Food Standard Australia New Zealand, viewed on 2 Jan 2006, http://www.foodstandards.gov.au/ 6.<Tab/>Google Search Engine, viewed on 2 Jan 2006, http://www.google.com 7.<Tab/>Heiler, K. (1998) International Journal of Manpower, 19, 266-280. 8.<Tab/>Kotler, P., Brown, L., Adam, S. and Armstrong, G. (2004) Marketing, Pearson Education Australia, French Forest.