What is marketing? Explain the importance of understanding customer and buyer behaviour in marketing. How can market research assist the marketing process? Today marketing is often mistaken as involving only selling, advertisement and promotion of a product. In reality we come to realise that selling, advertising and promotion are but a small part of marketing. While not disregard the importance of the aforementioned activities it must be realised that they are a part, an integral …showed first 75 words of 765 total…

…showed last 75 words of 765 total…define consumer needs and manipulate buyer behaviour. Marketing is obviously an fundamental component of any company, yet when does persuasion end and domination begin. What value can be placed on the control of ones own subconscious and if so can it be measured in monetary terms. Marketing is an industry growing in both power and wealth, how long can business ethics and social conscious hold out, with the command of consumer spending on the line.