EXECUTIVE SUMMARY Amazon.com is the largest online retailer, selling various products and services from apparels, shoes, accessories, health care and baby care products, books, cameras, jewelry and watches, music, discs, DVDs, toys, electronics and home and garden products. Started in 1995, it is now having a market value of $20.15 billion. From a modest garage business it now runs seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.…showed first 75 words of 2701 total…

…showed last 75 words of 2701 total…Week: December 14, 1998 Laudon, Kenneth C. and Laudon, Jane P. Management Information Systems, Boston: Person Custom Publishing, 2000 http://www.bn.com http://www.amazon.com http://www.vault.com http://www.forbes.com http://www.biz.yahoo.com/bw/051129/20051129005444.html http://www.finance.yahoo.com/q/ks?s=AMZN http://www.finance.yahoo.com/q/co?s=AMZN http://www.fool.com/news/mft/2005/mft 05112918.htm http://www.usinfo.state.gov/journals/ites/0500/ijee/amazon2.htm