The Kroger Company is an Ohio based retailer and manufacturer of grocery products with over 2,000 retail outlets covering 24 states. There are ten Kroger Marketing Areas that report to Headquarters in Cincinnati, Ohio. The Michigan Kroger Marketing Area covers the State of Michigan with offices in Livonia. The Livonia office supports 83 retail stores in the state with local Marketing, Product Procurement, Personal Training, Merchandising, Market Research and Facility Engineering. The role of a Produce Buyer for …showed first 75 words of 3075 total…

…showed last 75 words of 3075 total…more information than was needed to support the point, causing store personnel to spend extra time searching through a document to find the key points. Through the use of e-mail, the Buyer now keys in their own (short and to the point) messages and responses to the stores. This has allowed both ASP and store produce managers to become more productive with the time that was being spent on writing and reading daily written communications.