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…showed last 75 words of 694 total…ustomer, or all of a given employee's interactions with customers, for example. As more and more interactions are so mediated, the sophistication of record keeping and record analysis can grow. This offers opportunities for new uses of human intelligence, deciding what data to use and how to make use of it. It permits changed organizational structures that give more and more data to managers and professionals, correspondingly demanding more analytic or abstract decision making.