As I flipped through the pages of the latest Cosmopolitan Magazine I came across an ad that really ca ugh t my eye. It was of a model staring straight into the camera in a very seductive, inviting pose. Her wavy hair is being blown back and her face is slightly tilted. One shoulder is lower than the other and she is delicately holding a martini glass full of an orange mixed drink. She is …showed first 75 words of 867 total…

…showed last 75 words of 867 total…you always dreamed of being. It is selling the feeling of control when the actual product creates a loss of control. It is playing of women?s insecurities which is a very effective tool for selling this type of product. This ad also makes the viewer associate a good feeling with the product by associating the product with a good time such as being with or like a secure, seductive woman like the one pictured.