As you peruse a newspaper or magazine at home or browse the aisles of a store in search of a book or CD, you can do so without anyone knowing your business. Today, however, as the Web plays a bigger role in our lives, it is increasingly difficult to pass through life completely unnoticed. The collection of personal information has been an issue since long before the Internet was created. But over the last few …showed first 75 words of 1423 total…

…showed last 75 words of 1423 total…also good for the long-term viability of e-commerce. Given the diversity of views on how to tackle these issues, and the rapid pace of innovation and change on the Internet, a consensus view on a one-size-fits-all solution will be difficult to achieve. Working with our partners, others in the industry and with policymakers, however, we are striving to make sure that both consumers and the high-technology industry come out as winners on these challenging issues.