International marketing has become a very important concept for businesses in the world where international trade is a common thing and that expanding business outside the domestic market is the next logical step for prominent companies in today's business norm for survival and success. The rapid advancement in communication technology, information transfer and more globalize financial markets have set the stage for international trade to strive even more than in the past as more trade …showed first 75 words of 985 total…

…showed last 75 words of 985 total…amp;gt;Chris Phillips, I. D. a. R. L. (1994). International Marketing Strategy Analysis, Development and Implementation. London and New York: Routledge. 3.<Tab/>Graham, P. R. C. J. L. (2005). International Marketing (twelfth ed.). New York: McGraw-Hill Irwin. 4.<Tab/>Post-Intelligencer, S. (1996). RONALD AND DONALD MCDONALD KEEP THEIR CULTURAL IDENTITIES. 5.<Tab/>School of Accounting: The University of New South Wales (2004), Stakeholder Value Management, Australia, McGraw Hill.