I love Nike. I'm not unique in my love for the company. I'm like the greater majority of Americans (increasingly humans) who look to the company for athletic footwear and attire. While I'm not in the growing group that has swooshified their entire wardrobe, I recognize as much as the next Fool that they own a dominant position in the world of sportin' shoes and apparel. I also love Nike's marketing program. The Company has …showed first 75 words of 752 total…

…showed last 75 words of 752 total…to its numbers as it expand internationally, its stock will outperform Nike in the decade ahead. Nike has a great brand name and wonderful opportunities across the globe. But at these rich market valuations, after the market's double over the past three years, I'd be looking to flow my investment money upward toward the cream today. Nike's definitely near the top of the cup, I just don't think that right now they're in the cream.