The summary of "Getting Past No" (0) Introduction Each of us has to face tough negotiation with an irritable spouse, an ornery boss, a rigid salesperson, or a tricky customer. Under stress, even kind, reasonable people turn into angry, intractable opponents. In order to reach a mutually satisfactory agreement in an efficient and amicable fashion, this book introduces us the strategy of breakthrough negotiation. The breakthrough strategy is counterintuitive: it requires us to do the opposite …showed first 75 words of 1145 total…

…showed last 75 words of 1145 total…the BATNA that is described in the book. After reading this book, I realize that it is possible to remove obstacle in the negotiation and achieve the win-win results. Even drive a bargain with a car dealer, I could use strategies taught by the book, too. Negotiation is the art. I seldom notice that before. This book provides me the practicable strategies and sharp examples that will help me to improve my relationship with others.