Genres target specific audiences and help to structure marketing and promotion of the film. Genres tend to drive profit and merchandise. Genres can also structure careers for actors, and or directors. The narrative image present in a film is generated from general knowledge of genre and specific for knowledge of the film that the audience has. Barthes developed an idea about plaisir and jouissance, which is that generic expectations of the film are fulfilled and …showed first 75 words of 1473 total…

…showed last 75 words of 1473 total…values that are played out within the films are the values and beliefs present in society and that is why the films are interesting for the audience. If the genres didn't change as society changed then the audience would not gain pleasure out of watching the films. Therefore in a way yes audiences do make genres change because if the genres didn't change and became stale and boring then the audience would not pay money