Frequency Marketing Defined: Frequency marketing is the term applied to any program designed to generate brand loyalty and cultivate a long- lasting relationship with customers. Specifically, it encourages and rewards the ongoing purchase of products and services. Frequency Marketing Frequency marketing has existed in one form or another for a long, long time... One of the early programs began in an A&P grocery store in New York City with trading stamps. Stamps were collected …showed first 75 words of 1267 total…

…showed last 75 words of 1267 total…to identify their most valuable customers are, seek to maintain their loyalty and their business from these customers in particular. It has been found that a companies best customers are worth up to six times more then new customers. ------------------------------------------------------------------------ **Bibliography** Frequency marketing is the term applied to any program designed to generate brand loyalty and cultivate a long- lasting relationship with customers. Specifically, it encourages and rewards the ongoing purchase of products and services.