Ethics vs. Effectiveness With Fear Appeal in Public Service Announcements by Jeff Brotherton Communication 357 Dr. Keri Bodensteiner April 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the consumer public. Questions have arisen regarding the reason for its use and its ethical boundaries. Playing on the emotions of the general consumer public through advertising is considered by many to be …showed first 75 words of 2011 total…

…showed last 75 words of 2011 total…Bliss. Don't be Afraid to Use Fear Appeals: An Experimental Study. Journal of Advertising Research. March 1996. Nussbaum, Martha Craven. Aristotle on Emotions and Rational Persuasion. Princeton University, 1994. Reeves, B.R. Negative and Positive Television Messages. American Behavioral Scientist. July 1991, vol. 34, issue 6. No author. Nova: Science in the News. www.science.org.au/nova Truman State University Library. April 18, 2001. No author. Condoms are Seen an Heard in New HIV Prevention Campaign. Nation's Health. February 1994, vol 24, issue 2.