North Americans born between 1945 and 1963 are all referred to as the Baby Boomers. During this time period or 75 million babies were born in the U.S alone. After WWII the birth rate in North America was on the rise. Growing Families created growing and expanding markets for new housing, automobiles as well as many other products such as toys, food and of course the wonderous television. Baby Boomers were the first generation in history to …showed first 75 words of 1640 total…

…showed last 75 words of 1640 total…spending less time with their children." Nancy Friday in her 1977 best seller, My mother/My Self found an audience when she promised "If a mother has a life of her own, the daughter will love her more, will want to be around her more." Many adopted this theory and other variations of it, reassuring young adults that it is possible to be a good parent as well as posses one's own individual and personal identity.