During one point or another throughout a person's life they play the role of consumer. Playing the role of a consumer appears easy however; a careful consumer considers every possibility the items they plan to purchase offer. For example, when deciding between apples and oranges consumers compare their similarities and differences; how they look, how they feel, and how they taste. When consumers see apples and oranges, they take color, size, shape, and texture into …showed first 75 words of 348 total…

…showed last 75 words of 348 total…of juice produced by the apple; limited, while the orange; abundant, plays an important role in the satisfaction of the consumers' taste. Although similarities and differences exist in apples and oranges, one gains a better understanding of the fruits. After considering every possibility of the fruits: how they look, how they feel, and how they taste, consumers then decide which fruit best satisfies their needs, which leads to the purchase of one or the other.