Abstract A modern day choice that affects many residents of Chicago is where they will spend their evening. There are various stimuli that persuade people to make the decision to go out. Many of these people choose to attend an evening venue on the weekend that, in addition to other things, provides alcoholic beverages, music, and a dance floor. These locales are called clubs, and they and their consumers are the focus of this survey. …showed first 75 words of 1152 total…

…showed last 75 words of 1152 total…rd of mouth. It is hypothesized that word of mouth is the key factor in driving new traffic and maintaining core customers. Main elements that contribute to this factor are service and costs incurred in upon attendance in the club. Therefore, in the mathematical analysis, the null and alternative hypotheses will be: Ho: Positive word of mouth does not contribute to club attendance Ha: Positive word of mouth does contribute to club attendance ------------------------------------------------------------------------ **Bibliography**