DEMOGRAPHIC Demographic studies illustrate how businesses are influenced by variables in demographics. It is the study of populations in terms of their size and characteristics. It can then be used by the businesses when assessing their target markets and will then enable them to reach them efficiently and effectively. Areas of interest include: -Age structure, the geographic distribution of its population, the balance between males and females and the likely size of the population and …showed first 75 words of 266 total…

…showed last 75 words of 266 total…need for actual accommodation. Demographic factors are a popular methos if segmenting a products markets, in terms of the consumers needs, wants and desires. Another reason for studying demography is the understanding of the supply implications. The resource that a company requires should equal the opportunities that it expects, to meet the requirements of the consumer. For example, labour is a key resource within any business. Studying demography will allow early indications of resource availability