Rules and regulations are an essential part of the advertising industry. Without them and their contributors, consumers would be exposed to an unlimited number of possibly harmful or offensive advertisements. The site I chose to examine was the "Children's Advertising Review Unit." This site is regulating the advertising industry in itself, but focuses on a certain category of consumers. This easily influenced category that I'm referring to is that which children belong to. When it …showed first 75 words of 720 total…

…showed last 75 words of 720 total…minds. The Children's Advertising Review Unit is a definite plus for consumers and advertisers. The most precious part of a child is the imagination and creativity in that individual. However, children do not have the ability to sort through manipulation as well as adults. Children can gain a lot from advertising but only if it is presented and observed in the appropriate manner. With organizations such as CARU, such an expectation can easily be met.