?OPPOSING RHETORIC CONSUMER SOVEREIGNTY? Consumer Sovereignty is the freedom of spending to yield greater satisfaction. This phenomenon reflects in the ideals of capitalist producers to be forced by competitors to use their resources in the way that will satisfy consumer wants. If this concept were true, a producer would not be in control of what they produce. This will leave an industry, powerless its decisions of what and how much is to be made. In …showed first 75 words of 1150 total…

…showed last 75 words of 1150 total…I had $30,000 for an automobile, I would probably buy a Chevy Suburban in contrast my friend would buy a Lexus. I think that one need to be identified in a society but does not base solely on material items and loose respect, and let greed and jealousy play a role in one?s consumption. This could be tragic for social unity, making material objects more valuable than your basic needs for food, sex, and shelter.