Case Study for Strategic Management. In order to analyse Lucent Technological internal environment that deal with strengths and weaknesses ,I should analyse its tangible and intangible resources. Tangible resources which are the assets that can be qualified and observed including finical resources,physical assets and manpower. Intangible resources are resources that are difficult to qualify and include in a balance sheet which often provide the firm with strongest competitive advantage. Lucent's strengths : According to Lucent: …showed first 75 words of 674 total…

…showed last 75 words of 674 total…improve customer satisfaction. Jeon Kim supported entrepreneurial spirit and had a positive effect on the morale of the employees and managers by regaining their trust and improve their relationship by doing away with the bureaucratic mindset. Lucent's goal was to encourage entrepreneurship.The company has a strong brand recognition and it has a leading edge in the industry which lead the company able to regain its place in the market and to have cutting edge.