Benefit Segmentation
Title: Benefit Segmentation
Category: /Literature/English
Details: Words: 1536 | Pages: 6 (approximately 235 words/page)
Benefit Segmentation
Category: /Literature/English
Details: Words: 1536 | Pages: 6 (approximately 235 words/page)
…showed first 75 words of 1536 total…
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…showed last 75 words of 1536 total…of a questionnaire that could be used to gather information.
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**Bibliography**
Bibliography
1. Marketing management and strategy, Peter Doyle 2nd Edition
2. Management research, an introduction, Mark Easterby-Smith, Richard Thorpe, Andy Lowe
3. Essentials of services marketing, K. Douglas Hoffman, John E.G. Bateson
4. Market Segmentation: A Strategic Management Tool, Richard M. Johnson
5. Benefit Segmentation: A Decision Oriented Research Tool, Russell I. Haley
6. W. Pride and O. Ferrell. Marketing: Concepts and Strategies, 4th European Edition. 2001 Houghton Mifflin.
