Problems and Solutions; For a variety of reasons the stability of demand for the products in the beer market has been declining in recent years. The focus now for the major breweries as well as Great Western is the constant development of a stable demand base. Due to the regulation of prices in the Canadian market the competition is centered around product differentiation. We are moving towards making this our main focus, as it is …showed first 75 words of 1143 total…

…showed last 75 words of 1143 total…will plan to introduce our new cider product in the coming summer as well as enter into the Alberta and Manitoba markets at this time. This means we are entering into these markets at the time when it generates the most sales, which will mean a larger amount of people will be exposed to our products. This will in turn mean that the possibility of brand loyalty into the winter months will be increased. --------------------------------------------------------------------------------