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Amazon.com Marketing

Title: Amazon.com Marketing
Category: /Science & Technology
Details: Words: 855 | Pages: 3 (approximately 235 words/page)
Amazon.com Marketing
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…showed last 75 words of 855 total…can easily and quickly make a purchase. For a standard store that advertises with television or mailers, they have to create a desire sufficient to get someone to leave their home and go to the store. Amazon.com can hit people with impulse-buy marketing tactics because the product is only a click away. References McCarthy, E. Jerome & /Perreault, William D. (1999). Basic Marketing: A Global-Managerial Approach. Boston: Irwin/McGraw-Hill. Amazon.com. (2001). About Amazon.com [online]. Available:

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