An important element in advertising, of which Marlboro has taken full advantage. Marlboro has gained allies in the art and entertainment world by sponsoring sales promotions on its packs that donate money to local museums and by budgeting money toward cultural recipients from the American Crafts Museum to the Dance Theater of Harlem. (Business Week 8/8/88) New York's Lincoln Center for performing Arts, in 1987 allowed a huge banner advertising the Marlboro Country Music Festival featuring Dolly …showed first 75 words of 1326 total…

…showed last 75 words of 1326 total…box, sold gear and sympathized with each generation's sensibilities. He encompasses years of educational information about cigarette make, quality, and about the Marlboro company, in a single image and with the keenest brand identification to date. Selling a product that is deadly, in a market that is increasingly unforgiving and restricted, the Marlboro Man stands proud against the odds as an icon of rugged individualism and of an ideal lifestyle that appeals to all Americans.