Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they …showed first 75 words of 4786 total…

…showed last 75 words of 4786 total…and my sister. Each of them felt that Coke did a better job of creating a relationship with them. They felt that Pepsi was trying to sell them people rather than a product. With everything in consideration, I feel that Coke has built the better relationship with their customers by building a easy to navigate website, using a friendly approach, and providing all the information a customer would need in all of the right places.